Strategy – Miami Marine Marketing

STRATEGY

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Engage Your Audience Across Every Touchpoint

In the dynamic world of instant communication, and six second attention spans, consumers are constantly on the move, connecting from their homes, workplaces, and during leisure. Our mission is to ensure your brand is presented everywhere your custom is. From Google Search t and social media feeds to their email inboxes, we design marketing strategies that not only reach but resonate with your target audience.

Our Philosophy is simple. We organize our marketing approach in terms of a three stage hierarchy of objectives, strategies and tactics.

OBJECTIVES

We first need to understand what you want to accomplish. Whether that objective is to drive sales, create awareness, fundraise or build partnership; defining a concise goal or goals is always the first step.

STRATEGIES

We then build a plan which includes who you want to reach, how to reach them , what to do with them once we have their attention. A strategy will include how much it will cost and how long it will take, based on analytical data. Who you want to reach is often defined with a method called consumer profiling, or creating a list of characteristics that is unique to your customer.

TACTICS

Tactics are different from strategies in that tactics refer to a specific platform or method of creating attention or causing an action. For example digital tactics may include a combination of SEO with copywriting and linking, pay per click on a specific platform, and organic social media with influencer management.

Once we have identified those consumers and their behaviors we choose tactics based on the platforms that we think are most likely to reach the profile. These tactics could be anything from Google search to paid META to bill boards or optimisation of your website. Our approach is all about efficiency: minimizing waste while maximizing impact. With a meticulously crafted plan, we ensure that every investment you make is geared towards achieving a substantial return. Let’s make your marketing budget work smarter, driving results that matter.

The choice of marketing tactics can depend on an unlimited combination of variables. At the most basic level it’s a combination of consumer profile, budget and timeline. However, in the information age tactical choices can be granular. A specific group may be more likely to make an analytical decision during the week, in the light of day, from a desktop computer, or by contrast the same consumer may be more likely to make a more emotional or impulsive decision in the evening after a glass of wine from his or her mobile device. Tactics may include:

SEO

Search Engine Optimisation is the process of making your online identity more visible and easier to find online. This is different from search engine marketing which is where you are paying to distribute your name across cyber space. SEO is the most basic, and most fundamental best practice in maintaining a presence online. your searchability can depend on many factors including that you include in your messaging, load times, weather you include video, weather or not you link to other partner sites, amount or web traffic you generate, and on and on.

PPC

Pay per click is a method of digital advertising where an advertiser is only charged when a user clicks on their advertisement and engages with your brand. PPC is one of the most popular forms of digital advertising and is flexible and scalable to fit any budget.

PAID SOCIAL

When we are talking about paid social media we are not talking about boosting a post on facebook. Rather we are discussing a specific strategy of testing multiple ads and manipulating multiple data points to reach as many properly qualified consumers as possible. Social media managers are constantly tweaking the campaigns to avoid waste and increase ROI.

INFLUENCER ENGAGEMENT

Social media influencers can be a powerful tool in creating awareness and lending credibility to your brand, service, or product. Influences come in all shapes and sizes and there is no one size fits all. They are often extremely niche in terms of their audience, and generally don’t have a standard way of operating. Compensation for example can be as simple as a one time payment or a trade for a product. Or the negotiations can be complicated and include contract agreements and copyright protections.

TRADITIONAL MEDIA

Like print, television OOH, radio, etc... MMM maintains working relationships with many traditional media outlets including print, television and more.